According to these stats, Internet penetration is at 6.7% with Africa accounting for only 3.9% of the world’s internet users.  Whats more Kenya scores fewer internet users than Sudan. Though we cannot ignore the fact that Sudan’s population is higher than Kenya’s and that their economy is also larger.

But hopefully these numbers will shoot higher if the promised reduction in internet access prices materialize eventually.

Anyway this means if am looking at starting an online business in Kenya my potential market is currently at only 3.4M and thats assuming full market penetration for ‘my business’.  Now to put this into perspective, the same report claims that China has over 338M users and India has 81M.